Privacy Policy

This policy describes the personal information we collect about you, why we collect it, and how we use it. Our policy also describes the choices you can make about how we collect and use your information.

If our information practices change in the future, we will notify you by posting the policy changes directly to this web page. We will post any such change before we use any of your information in any way other than as explicitly stated in this policy.

We value our customers and respect your privacy. We don't sell, rent or loan any information about you to any third party. We collect customer information to be able to process your order and verify your prescription (if necessary and only with your authorization), as well as improve your shopping experience and to communicate with you about our products, services, contests, surveys and promotions as well as helpful information regarding contact lenses or ocular health.

We collect personal information (such as your name, email address, mailing address, patient name, contact lens prescription, phone number, credit card numbers and the name and phone number of your eye care provider) that you provide when you place an order, register with us or participate in a contest, survey, or promotion. We also maintain a record of your historical purchases that are placed through the phone, mail, fax, email and over the Internet. Because all of our information systems are fully integrated, when you place an order with us, your customer information is available to you through any channel through which you may choose to contact us (phone, postal mail, fax, Internet or email.)

We are currently using third-party service providers to track and analyze non-personally identifiable information about our visitors and customers; we use this information to improve our site and plan for technical improvements. This information may also be used by our third party service providers to direct advertising content on other web sites.

We use your personal information to fulfill your orders. We will also send you an email to confirm your order, or we may need to contact you via phone, mail or email if we have any questions regarding your order. In addition, we may contact you by phone, mail or email (either directly or through a service provider bound by strict confidentiality standards working on our behalf) to help us learn more about your shopping preferences so that we may better serve you. And finally, we may use your information to help us better improve our site design and your shopping experience, and to also send you notices about our products, services, contests, surveys and promotions or news about contact lenses or ocular health.

Except as explained in the next paragraph, we do not share your personal information with any third or outside party. If you opt to receive no commercial email from us, we will add your email address to a do-not-mail file, which may be given to trusted outside parties in order to ensure your email address is excluded from any third-party email distribution. We do not sell, rent or loan any information about you to any third parties.

If we are aware that a subscriber is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.

What about links to other Internet sites and services? We may maintain links to other websites that are not under our control. These websites have their own policies regarding privacy, which you should review before visiting them. We have no responsibility for linked websites and provide these links solely for the convenience and information of our customers.

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information.

More than 90% of Fortune 500 companies use SSL security to protect their sensitive personal and financial information. When you use our ordering page you can be assured that your sensitive personal information and financial transactions with us are encrypted, safe, and secure.

To check the security of your connection, look at the lower corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), the SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When assessing a secure server, the first characters of the site address will change from "http://" to "https://".

A cookie is a small file that websites often store on your computer's hard drive. A cookie may contain information that is used to track the pages of the sites you've visited.

If you are a registered customer, your cookie allows us to recognize you when you return to our site and provides you with access to your account information. If you register with or order from us, we also use cookies to monitor and maintain information about your use of our website in a manner that identifies you as a customer. This information helps us serve you better by improving our site design, as well as our services, contests, surveys and promotions.

You can refuse cookies by turning them off in your browser. If you turn off cookies, however, we will not be able to track your order or enable you to make a purchase from our site, nor will we be able to recognize you as a registered user to allow you access to your account information

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